top of page
Who We Are


Learn more about

Cowboy Consulting

Cowboy Consulting whole-heartedly believes in the customized product and superior service offered by the independent optical. In a marketplace that seems to favor conglomerates, our strategic approach will keep you competitive, thriving and independent. 

Mission & Core Values


Provide independent opticals the knowledge, tools, strategies and unique product offerings to grow their businesses, maximize profits and minimize administrative backlog.


Fiercely Independent



JR Dollins

JR Dollins

Owner and Chief Consultant


Texas A&M University

Animal Science - Industry/Business Option


Certified Cargill LEAN, Six Sigma (LSS) Black Belt

Certified Kaizen Train the Trainer and Kaizen Event Facilitator

MOS (Management Operating System) Auditor/Trainer

Solid experience in managing and developing regional, national and international accounts

​Experience in MINITAB, SSDM (Statistically Sound Decision Making) training

Strong background in sales, customer service, and relationship management

Creative and successful product innovation, development and management

Marketing, brand development and brand management experience

Highly developed facilitation, presentation, training and team leadership skills

Conversational in Spanish 


​Cowboy Consulting LLC - Owner & Chief Consultant

White Rock Optometric Consulting (WROC) - Partner

Vision Valet - Partner

Optical Management Resources - Consultant

Cargill - 22 Years in Management and Advisory Positions

- Business Unit LSS Advisor

- Continuous Improvement Manager

- REPI (Reliability Excellence Process Improvement) Deployment Lead

- MOS Trainer/Auditor/Sustainability Champion

- BBS Lead (Behavior Based Safety)

- Processing Superintendent

- Commercial Synergies and Transition Manager

- International Transition Manager

- International Brand Manager – Hispanic Initiatives

- Beef Pricing and Product Manager – Korea

JR Dollins
Fun Facts

Fun Facts About JR



JR is the proud dad to Carmen and Cinco.  Both of his kids are out of high school and now living in College Station.   He is a dedicated father and loves spending time with his kids.



On Sunday mornings you will find JR at Antioch Community Church. He leads the Usher & Greeter Ministry and was formerly on the leadership team of the Discipleship School. His Christian values of honesty and fairness are evident in all that he does.


Texas Aggie

They say Aggies bleed maroon and this is true of JR.  During his time at Texas A&M, he certainly gave back to the university that gave him so much.  

  • Texas Aggie Corps of Cadets – Squadron 13 Executive Officer

  • Head Redpot Aggie Bonfire

  • Ross Volunteer – Honor Guard for the Governor of Texas

  • Texas A&M Traditions Council

  • Fish Camp Counselor

  • Buck Weirus Spirit Award Winner



A firm believer in giving back to his community, JR is never shy to volunteer his talents when and where he can. 

  • Mentor at Knights of Heroes -

  • Mission trips to Peru

  • Teacher, house monitor, mentor at Mercy House Waco 

  • Former Board of Directors for the Heart of Texas Fair and Rodeo 

  • Announcer for the Heart of Texas Fair and Rodeo Livestock Show


Rice Farmer

Growing up on a rice farm in Katy, Texas,  JR spent many summers operating combines and driving auger carts during rice harvest.  In the early 90's, JR was a managing partner of his family farm and was responsible for over 1,000 acres of rice production.



Cattle have always been an important part of JR's life.  He is always happy to lend a helping hand when needed on his family's cow/calf operations in Rockdale & Gause, Texas.

Calf Outline.png


FFA State Officer

JR served as a Texas State FFA Vice-President.   His duties required him to travel all over the state motivating students and promoting the organization.



Beef Expert

For 22 years, JR worked for Cargill, a large international agribusiness company, in their meat production division. He knows all there is to know about beef processing as well as domestic and international marketing of beef products .



5 States

& 2 Foreign Countries

Hewitt, Texas is the place that JR now calls home but in his lifetime he has lived in 5 different states and 2 other countries.

  • Argentina

  • Mexico

  • Kansas

  • Kentucky

  • Missouri

  • Texas

bottom of page