WHO WE ARE
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Cowboy Consulting whole-heartedly believes in the customized product and superior service offered by the independent optical. In a marketplace that seems to favor conglomerates, our strategic approach will keep you competitive, thriving and independent.
Provide independent opticals the knowledge, tools, strategies and unique product offerings to grow their businesses, maximize profits and minimize administrative backlog.
Owner and Chief Consultant
Texas A&M University
Animal Science - Industry/Business Option
Certified Cargill LEAN, Six Sigma (LSS) Black Belt
Certified Kaizen Train the Trainer and Kaizen Event Facilitator
MOS (Management Operating System) Auditor/Trainer
Solid experience in managing and developing regional, national and international accounts
Experience in MINITAB, SSDM (Statistically Sound Decision Making) training
Strong background in sales, customer service, and relationship management
Creative and successful product innovation, development and management
Marketing, brand development and brand management experience
Highly developed facilitation, presentation, training and team leadership skills
Conversational in Spanish
Cowboy Consulting LLC - Owner & Chief Consultant
White Rock Optometric Consulting (WROC) - Partner
Vision Valet - Partner
Optical Management Resources - Consultant
Cargill - 22 Years in Management and Advisory Positions
- Business Unit LSS Advisor
- Continuous Improvement Manager
- REPI (Reliability Excellence Process Improvement) Deployment Lead
- MOS Trainer/Auditor/Sustainability Champion
- BBS Lead (Behavior Based Safety)
- Processing Superintendent
- Commercial Synergies and Transition Manager
- International Transition Manager
- International Brand Manager – Hispanic Initiatives
- Beef Pricing and Product Manager – Korea
Fun Facts About JR
JR is the proud dad to Carmen and Cinco. Both of his kids are out of high school and now living in College Station. He is a dedicated father and loves spending time with his kids.
On Sunday mornings you will find JR at Antioch Community Church. He leads the Usher & Greeter Ministry and was formerly on the leadership team of the Discipleship School. His Christian values of honesty and fairness are evident in all that he does.
They say Aggies bleed maroon and this is true of JR. During his time at Texas A&M, he certainly gave back to the university that gave him so much.
Texas Aggie Corps of Cadets – Squadron 13 Executive Officer
Head Redpot Aggie Bonfire
Ross Volunteer – Honor Guard for the Governor of Texas
Texas A&M Traditions Council
Fish Camp Counselor
Buck Weirus Spirit Award Winner
A firm believer in giving back to his community, JR is never shy to volunteer his talents when and where he can.
Mentor at Knights of Heroes - http://knightsofheroes.org/
Mission trips to Peru
Teacher, house monitor, mentor at Mercy House Waco
Former Board of Directors for the Heart of Texas Fair and Rodeo
Announcer for the Heart of Texas Fair and Rodeo Livestock Show
Growing up on a rice farm in Katy, Texas, JR spent many summers operating combines and driving auger carts during rice harvest. In the early 90's, JR was a managing partner of his family farm and was responsible for over 1,000 acres of rice production.
Cattle have always been an important part of JR's life. He is always happy to lend a helping hand when needed on his family's cow/calf operations in Rockdale & Gause, Texas.
FFA State Officer
JR served as a Texas State FFA Vice-President. His duties required him to travel all over the state motivating students and promoting the organization.
For 22 years, JR worked for Cargill, a large international agribusiness company, in their meat production division. He knows all there is to know about beef processing as well as domestic and international marketing of beef products .
& 2 Foreign Countries
Hewitt, Texas is the place that JR now calls home but in his lifetime he has lived in 5 different states and 2 other countries.